Six Hundred and Seven - Make Early Plans for Next Year.

"This is the third time this week that our entire dormitory has walked into the theater together to watch "The Dark Knight."

At the entrance of a cinema in Beijing, the reporter focused the interview on a group of young people who came together. This group of young people were all around 20 years old, and they were obviously college students who had not yet graduated. One of the boys, encouraged by the chatter and laughter of his classmates, talked eloquently into the reporter's microphone.

“Before I watched this Wayne Greenberg film, I thought it was praised by everyone. But after watching it, I realized that nothing I’d heard about could compare to seeing it. When we first walked After entering the theater and sitting down, I experienced the shock of my life for two and a half hours. No one could have imagined that a movie could be shot like this!

It's a pity that none of us have read the original Batman comics, but we all agree that this "Dark Knight" movie must surpass the expressive power of the original comics. The story of the film is so depressing and tragic that it reaches a charming level, which is simply a miracle. The script is so outstanding and the director's level is truly unique.

And the clown's acting skills in it have to be admired, it really shocked us. Yes, we have watched it together twice before, but after seeing Wayne Greenberg on TV tonight, after everyone's discussion, we decided to watch it again to experience the shock of the movie. "

There are many similar comments from movie fans, especially young people, who gather together in large numbers and go to the theater again and again to make friends.

Even the media was very surprised. Hollywood blockbusters have not been introduced before, but "Batman: The Dark Knight" is so special. Whether it is the film or the director of the film, it gave fans the first experience. It's different now.

Just like Wayne said on TV, making films that fans love is the first driving force for film development. This truth is so simple that ordinary people can understand it, but many directors talk about so-called art but cannot do the simplest things well.

So this time "Batman: The Dark Knight" is like a sledgehammer that has come full circle and directly hit the theater market in this land. At the same time, it also shocked countless ordinary movie fans. A large number of movie fans even said that this was the first time that they felt that it was a great enjoyment to take family and friends to the cinema to watch a movie on the weekend.

"The Dark Knight" gave them a movie-watching experience they had never experienced before. The enthusiastic movie viewing situation also allowed the filmmakers here to see the power of the mature film industry system for the first time.

Some people regard Wayne Greenberg as a great enemy, and even liken him to be a typical example of uneasy kindness. There are also some filmmakers who got a lot of inspiration after watching this movie and began to think about how to make movies that fans would like.

However, these subsequent controversies had nothing to do with Wayne. Early the next morning, he took his entourage on a Warner Bros. charter flight, leaving behind countless fans lining up to watch the movie and numerous arguments. He left his dream hometown and flew towards North America.

In the CEO office of the Warner Bros. headquarters building in Burbank, the City of Angels, the distribution director and CEO of Warner Bros. were sitting together on the sofa in the lounge area, enjoying a cigar and watching a temporarily moved TV, which was playing a video from across the Pacific. A lot of media reports and fans’ feelings after watching the movie.

Although there are not a large number of modern multiplex theaters in North America, if you only look at the dense and terrifying number of people queuing up in the theater, you can feel the fanatical atmosphere even across the screen.

"Do you want to guide this public opinion?"

Bruce Rosenblum raised his hand and motioned to his secretary to pause the TV material playback. He turned to look at the Warner Bros. CEO beside him, pointed at a fan who was being interviewed on the TV, and said:

"Attention here, it is not a movie fan who said that he had purchased a large number of Wayne's pirated video tapes for many years, and now they are willing to spend money and walk into the theater to buy a movie ticket that they owe Wayne. This situation is not a one-two punch. However, there are a lot of them among young people aged 25 to 35."

Of course Jeff Robinoff knew what he meant by these words. We are all the most senior filmmakers in the industry, and we all know that the main force in movie consumption is these young people.

Perhaps in terms of ticket sales alone, teenagers and family movie fans are more qualified to be the first echelon of movie consumers. But the consumption power mentioned here is only possessed by these young people. Hollywood conducts a large number of surveys every year, and Warner Bros. is no exception. The results of each survey show that only these young people are more willing to pay for movie peripherals and products. The momentary feeling of the movie was expressed happily.

"Forget it, don't stir up public opinion."

After thinking carefully for a while, Jeff Robinov shook his head, and under the puzzled gaze of Bruce Rosenblum, he waved his hand to signal the secretary to go out.

When these two people were the only ones left in the huge office, he explained: "The situation over there is still very complicated. Even our branch cannot affect many media over there. Besides, The sensation caused by Wayne's visit this time has been too great, and the purpose of marketing him as a director has been achieved."

"The Dark Knight has basically been canceled in all overseas regions except North America." Bruce Rosenblum shook his head slightly and reminded: "The box office potential shown by that market is fully capable. To push the total box office of this film even higher, we..."

In his mind, he believed that this was a once-in-a-lifetime opportunity. If some media resources could be used to bring up the topic of "we all owe Wayne a movie ticket", the result would be much better than leaving it alone and developing freely.

Being able to secure the position of head of distribution at Warner Bros., Bruce Rosenblum is the best at movie marketing, so he is not willing to give up every good opportunity to market a movie.

"Bruce, you're wrong."

Jeff Robinov leaned on the sofa, reached for the remote control that his secretary had put down, and clicked the continue play button. While looking at various information on the TV, he squinted his eyes and said slowly: "The global box office of "The Dark Knight" has exceeded US$1.2 billion.

At least with the current size of the market, even if we fully mobilize public opinion to market the movie, the final result will be nothing more than tens of millions of dollars. For "The Dark Knight", this is completely outweighed by the gains and losses. Besides, the extra box office revenue will be left in our hands..."

When talking about the box office share, the two people looked at each other and shook their heads at the same time. Thirteen percent, even if this 13% is pure profit, it is too little.

More importantly, all movie revenue there is only made up of box office, which is fundamentally different from most regulated markets in the world. The most profitable channels for movie peripherals, video tapes, product licensing, etc. are still all No.

"Wait a little longer, wait a little longer."

"What are you waiting for? Do you want to..." Bruce Rosenblum was halfway through his sentence when he suddenly seemed to understand something and looked at the old man beside him with wide eyes. "Are you trying to ignore this public opinion and wait until Wayne's "The Flash" is released next year to start the topic of "owing Wayne a movie"?"

Yes, in the view of Warner Bros.'s distribution director, since the box office target of "The Dark Knight" has been reached, no matter how much more is gained, it will not be worth the loss, so it is better to stand still and wait for the next film to be released, while mobilizing public opinion to market the new film. At that time, this was a new and unplanned box office growth point.

"Yes."

Jeff Robinov nodded directly and admitted his thoughts. "Wayne's trip to the East has ensured that for many years to come, we at Warner Bros. will receive treatment that the other six major companies do not have. The goal at this stage has been achieved, and there is no need to become fat in one bite. "

There is no doubt that Warner Bros. is the earliest and most important Hollywood film company to that market. Twentieth Century Fox also values ​​the potential of that market because of News Corporation and Phoenix TV, but its investment is far less decisive than Warner Brothers.

This actually has nothing to do with Wayne. Even without him, Warner Bros. was the first to introduce movies there and set up a Beijing branch. Moreover, Jeff Robinov has big plans next. He plans to cooperate with that country. With the cooperation with a giant that is about to be established, they will jointly establish a new theater company, which shows that Warner Brothers is optimistic about this market.

"The leading actor on the set of "The Flash"." Exhaling a large cloud of green smoke with the aroma of fruit wood, Jeff Robinoff turned his head and asked: "That's the young actor named James. I heard that he was Out on bail?"

"That's a troublemaker."

Frowning, Bruce Rosenblum said: "Before he became famous, he has already learned all the trouble-making talents that a famous actor in the industry should have. This kid should thank Wayne for this trip to the East. If He’s in Los Angeles, maybe this lucky kid has been replaced!”

After so many years, everyone knows that Wayne's crew doesn't like troublesome people. Even actors who are jerks will take the initiative to put away all their thoughts when they join his crew, because those people know that he is really a troublemaker. They will replace people because of trouble, even if it delays the filming progress of the crew, even if they lose money.

Take Nicolas Cage for example. Before he filmed "Joker", he was also a well-known literary figure in the industry. Being a literary figure means that there is no shortage of chaotic private lives and contraband.

After only cooperating on the "Joker" project once, this time in "The Dark Knight", he also put away all his bad habits. You know, Nicolas Cage's status in the industry is much higher now than it was in 1993.