Five Hundred and Forty-Two - the Fastest to Reach 150 Million

When it came to Saturday night, the attendance rate was extremely high, and some different voices began to appear in the movie. Especially the fans who had just finished watching the movie in the theater, there were always people who gave different opinions.

"My colleagues and friends around me kept telling me about this movie, so I chose to take my family to the theater to buy tickets and watch the movie as soon as possible." A middle-aged white uncle with a big beard, behind him Follow three children who are playing with Batman peripherals and talking to reporters.

"You know, I hope that when I bring my children to the theater, we can see movies that make us feel happy. We come to the theater to relax, not to fall into deeper thinking. This "Dark Knight" is too depressing. , the things described in it were also too profound. The movie did not bring me the joy I imagined, but instead made me feel the imperfections of this society."

"Hey dad, you can't say that about The Dark Knight."

A child standing behind the middle-aged man was the first to stand up and refute his father before the reporter could say anything. "Dad, don't you think this is a movie worth watching over and over again? My brothers and I all have the same opinion. Watching "The Dark Knight" is much cooler than watching those popcorns."

"Okay, as long as you like it..." The middle-aged man waved to the reporter and walked out of the theater with his three children.

There are not many similar voices, but they do exist. Even though these disappointed fans do not say that the movie "The Dark Knight" is bad, they also admit that it is a very good movie. They were disappointed for almost the same reason: the movie didn't bring the joy it deserved to their weekend.

In fact, there is no movie in the world that satisfies everyone, and it is normal for there to be different opinions. Warner Bros. and Wayne had already anticipated a similar situation. After all, his previous films have always had polarizing audiences.

Compared with Wayne's previous works, the large number of family movie fans appearing this time is already an amazing harvest. Therefore, in the face of those very few different voices, even if Warner Brothers learned about it at the first time, they would not Take it to heart.

The crew of "The Dark Knight", led by Wayne and Charles Rowan, are conducting promotional roadshows in major cities across North America. Warner Bros. is also maintaining intensive publicity, and the film is even more popular than imagined. Finally, they couldn't wait to get all the potential viewers into the theater on the first weekend.

Especially in the past two years, after the release of new Hollywood films, the first weekend box office has accounted for an increasingly larger proportion of the total box office, while the film's screening period has become shorter and shorter. Nowadays, it is rare to see a film. With a high film schedule in theaters, the film can be shown continuously for half a year or even a year.

This is basically the development trend of Hollywood movies. This is also the development trend of other overseas film markets. No one can change this.

Another point is that in fact, in the minds of most Warner Bros. executives, the popularity of "The Dark Knight" can only last for a week. After all, it will compete with Steven Spielberg's "Jurassic Park 2" the next weekend. In a head-on collision, from the perspective of profit, they also want to harvest the potential market potential as soon as possible.

Under the large-scale and highly intensive publicity and marketing methods, theater companies are also trying their best to cooperate with Warner Bros.'s strategy, and the results have not disappointed everyone. In the early morning, when rough box office statistics were released, Warner Bros. and the theater alliance The executives all showed the same proud smile.

"Since the official large-scale release of "The Dark Knight" this Friday, the North American theater market has continued to rise, changing the sluggish start of the summer season. Wayne Greenberg still won the Oscar for Best Director. He continues to prove his status as the king of summer season openings.

After "The Dark Knight" grossed 84.36 million US dollars in the theater market on Friday, the attendance rate on Saturday did not decline as experts expected, but was still gradually rising. According to the latest information released by Warner Bros., "The Dark Knight" once again took in a box office of $68.8 million in the North American theater market on Saturday!

If you don't count the advance box office of the movie's premiere on Sunday, this number is even higher than Friday's result. Two days after the movie was released, the total box office has exceeded 150 million US dollars. This is also the largest box office in Hollywood history. On the verge of breaking through the $150 million mark for a movie, Wayne Greenberg has once again set a record of his own.

With a North American box office of US$150.316 million, "The Dark Knight" has already announced in advance the winner of this weekend's box office on the second day of its release. Batman is crushing all market trends and making a crazy impact. The North American theater market has the capacity to bear it. At least this weekend, no film can threaten the market position of "The Dark Knight."

Ranking second on the single-day box office list is the dark horse movie "The Big Talk" produced and distributed by Universal Pictures. This comedy starring Jim Carrey has excellent quality and has maintained its popularity since its release in late March. With a fairly stable box office trend, it once again reported US$3.76 million in the past two days this weekend. The total box office has officially reached US$180 million. It has already booked a seat in the top ten box office of the year.

And in third place for two days this weekend is Sony..."

Looking at the additional issue of "Premiere" released this morning, Avi-Adela felt quite complicated. The reason why this one of the most authoritative film media in Hollywood would issue an additional issue in advance on Saturday The purpose of the special issue is to report on the record-breaking box office performance of "The Dark Knight". The ranking is uncharacteristically devoted to this movie, and other movies are only lightly mentioned. If we talk about it, Marvel and DC Comics are old enemies. Even the employees of the two comic companies cannot tell whether they are competitors or whether they should be regarded as partners. Perhaps in the eyes of many comic fans, this is a life-and-death rival, but the actual situation is much more complicated. The two companies have cooperated far more than competed before.

If you are careful, you can find that many comic book heroes have similar settings among the heroes under the two brands. However, this balanced relationship changed after DC Comics was acquired by Time Warner Group. When DC Comics had the media resources and money of Warner Bros. as the backing, even though the comics industry had already entered a cold winter, they also avoided the emergence of companies. A situation on the verge of life or death.

Especially since the late 1980s, Batman has achieved unprecedented success on the big screen, giving DC Comics a more stable income channel. The popularity of the movie has also driven the sales of comics and peripherals.

Compared to DC Comics, which is full of food and drink, Marvel Comics here is much worse. Since the comic industry entered the cold winter, they have begun to sell the film and television rights of their characters more than once, in more than one batch, in exchange for The company had no hope of survival until even the second- and third-tier heroes Iron Man and Black Widow were bought by Greenberg Studio. In fact, the remaining copyrights in their hands included almost no particularly well-known characters.

Now, the amazing superheroes finally have a chance to be released on the big screen. Avi Adela attaches great importance to Disney's conditions. What makes him regretful is that he brought Stan Lee with him at the last thought, thinking that the other party would see it. The father of superheroes has taken a back seat to his reputation. Who knows that the only bad thing is the father of his own superheroes.

Seeing Batman's achievements and thinking about the profits this movie can bring, Avi Adela felt a sense of sadness in his heart.

The reason why he hopes that Marvel's superheroes will also appear on the big screen is because when all character copyrights are bought and sold, the contracts are very clear, and Marvel can get between 6% and 7% of the movie's box office. This number, if put on the currently hotly released Batman, would make him excited just by doing the math.

Besides, as long as their superheroes can be successfully adapted into movies, it means that the popularity of the movies will also drive the sales of their main business comics, which can effectively alleviate the operating pressure the company encounters.

"Clang, clang, clang."

After several knocks on the door, a white man in a suit and tie walked in. With a smile on his face, he extended his right hand enthusiastically. "Avi, you asked me to help you have some clues. You owe me once."

"Hi, Kevin."

Avi-Adela hurriedly stood up and shook hands with the other party. After hearing his words, his frown gradually smoothed away, and a relaxed smile appeared on his face. "What's going on? Have you reached an agreement with Wayne's agent?"

"Well, it's an incredible box office achievement, isn't it?" Without rushing to answer the other party's urgent question, Kevin Feige saw the "Premiere" magazine on the table at the first glance. Apparently he had already received the relevant news this morning. "Wayne once again proved to everyone that the superhero market has huge potential. Next, our "X-Men" will appear."

"It's Twentieth Century Fox's "X-Men"!" The bitterness in Avi-Adela's voice was not concealed at all.

Shrugging awkwardly, Kevin Feige stretched out a hand, patted the other party's arm, straightened his face, and said seriously: "After you called me, I made an appointment through the relationship. Wayne’s agent, Jimmy, said that the matter was not non-negotiable, but..."

"What? But what? We can talk about it. Could it be that Wayne Greenberg has opened his mouth? Damn it, he spent millions of dollars to buy the copyright. What does this greedy vampire want to do?"

"No, you're overthinking." Kevin Feige shook his head, thinking of the agent Jimmy who was comparable to an IRS official, and he made a negative decision in his mind. This guy is greedier than a vampire. Thinking of the other party giving him He felt sorry for his old friend across from him.