One Hundred and Forty-Eight - a Majestic Mind
Never doubt the enthusiasm of North American movie fans for watching movies. There is no doubt that the two names "Joker" and Wayne Greenberg have spread throughout North America through the influence of the Super Bowl halftime commercial show. .
Later, under the guidance of Warner Bros. and parent company Time Warner, the public movie fans were full of expectations for this film. Nearly a week before the release, Warner Bros. has begun bombarding them at all costs...
"Wayne, I have never seen a film that violates market rules like this. You are very likely to create a miracle in an R-rated film!" CEO Kevin Tetsuhara waited for him to digest the information and sighed sincerely. . "I called you here urgently because we have decided to increase our publicity funds and change our subsequent promotion plans!"
Hearing the good news of increased publicity funds, he immediately drew his attention back.
"How much more?"
"$20 million!"
As the head of Warner Bros. said the number, Wayne almost couldn't help but pump his fist in celebration. Wayne is very clear about how much investment in promoting a film affects the final result. It can be said that this is a high-input, high-output business.
The promotional budget for "Joker" itself is as high as 20 million U.S. dollars. Now that we have doubled the investment, we can basically guarantee that it will be released in the second half of May. The film will appear anywhere, anytime, in a variety of media outlets across North America.
"The publicity plan has also been changed, Wayne!" Thomas Mendez from the distribution department said at this time: "According to our original arrangement, you will immediately lead the team to fly to major cities in the United States after attending the premiere. After a few weeks, I flew to the UK and started a global publicity road show.
But now it seems that this is obviously unreasonable. In this way, you take Halle Berry as a group, Nicolas Cage and Robert Droney take the remaining main actors, and separate two groups to promote in North America. A week later What do you think of flying to the UK with me? "
After the other party finished speaking, they stared at Wayne. Now they had to worry about all the feelings of the director. "I don't have any objections. The publicity and distribution work is at Warner's discretion."
He doesn't care about the changes in this area. It's just that the schedule is more intensive. It is also for his own benefit to cooperate with the distribution company's promotion. He wants to get a share of the box office of this film.
After briefly discussing some situations that may arise due to the unexpected popularity of the film, Wayne immediately returned to the manor with a few people. He had a lot of things to do today. He went back to change into the prepared dress and rushed to the Chinese Theater in Hollywood early.
As night falls in Los Angeles, which has been noisy all day, the temperature in the air is slowly taken away by the breeze. A day-long red carpet is laid out in front of the Chinese Theater in Hollywood.
On one side of the red carpet are a large number of media reporters and photographers, and on the other side are a crowd of movie fans. Some of them will be lucky enough to enter the theater and attend the premiere ceremony.
Wayne and Halle Berry walked onto the red carpet very early today. As the host of this premiere, Wayne also had the job of welcoming the guests, so he was the first to walk onto the red carpet with the Black Pearl. .
"Well done Wayne, I'm your rock..."
"Wayne, Wayne!"
"ah……"
From the moment he walked on the red carpet, there was a burst of screams from the fans. It was also noticed that some fans were still holding the poster of "Joker" and the issue of "Vanity Fair" with his cover in their hands. is waving in this direction.
He was already planning to walk the red carpet quickly at his own pace. When he saw this, he pulled Black Pearl and walked towards the fans, preparing to sign autographs for this small group of hardcore fans.
Wayne's behavior immediately attracted the attention of security, and Sergey also ran over immediately. No one knows what these crazy fans will do. If something goes wrong with the director before the premiere begins, it will be a lot of fun. .
"Thank you, thank you!" With a warm smile, he kept signing the posters presented to him and expressing his gratitude to the supporters. Until a black couple appeared in front of them. Their dressing was obviously different from the people around them.
The black couple were dressed like hippies, obviously from the bottom of society. The girl had an afro perm, nose studs, and huge earrings, and she was holding a Vanity Fair magazine in her hand and shouting loudly.
"Wayne, we've seen your video dozens of times, sign it for us!"
When he took the magazine autograph, the girl jumped on him excitedly and gave him a big hug. This moment caused chaos. Sergey and two security guards immediately pulled the black girl down and prepared to take measures.
"Hey, hey, man! Jennifer didn't mean it, she just loves Wayne too much, please let her go...please!" Her boyfriend kept explaining, giving Wayne a pleading look.
Seeing this, Halle Berry, who was holding him in shock, quickly stepped forward and pulled away the security guard, hugging the black girl. "Sergey, let this woman go, she is not trying to hurt me."
Returning the signed magazine to the girl, Wayne smiled as he watched her being pulled back into the crowd by her boyfriend. After the unexpected incident, he didn't dare to continue being willful, so he grabbed Black Pearl and hurried to the entrance of the theater.
"Bob, Bob, have you taken all the photos?" In the media area on the other side of the red carpet, Bella Grant stared at the photographers and kept shouting loudly.
"Okay, I guarantee that the photos I took here are the clearest and most complete!" The photographer took his glasses off the camera and said with a long sigh of relief. "Quick, Bella, the director has entered the interview area, let's get there quickly!"
As soon as Bob finished speaking, Bella had already taken the microphone and ran in high heels, heading straight to the interview area at the entrance of the theater. She wanted to grab the best seat.
The last time she wrote a detailed feature on "Get Out", this beautiful reporter was promoted directly. This time she was even more motivated. "Joker" has caused a national sensation even before it premiered. It is obvious that Much hotter than the previous video!
Bella and Bob worked together skillfully to bypass everyone, and were the first to run in front of Wayne. Ignoring her breath, she directly stretched out the microphone and recorder in front of the other party.
"Director Greenberg, this is Bella Grant, a reporter from the Los Angeles Times. What do you think of the box office of this film? Will it beat the premiere of "Jumanji" next door to win the weekend championship?"
Wayne smiled as soon as he saw this beautiful reporter. She was wearing a tight-fitting butt-covering skirt and a snow-white shirt. Xiong Wei's chest was about to pop open the buttons at any time, and her slender waist made her hips look proportional. amazing.
This time, he recognized the other party without Nina's reminder. "Hello, Miss Bella, we are acquaintances, right? I remember you have interviewed me several times! I have also read your detailed viewing guide for "Get Out".
Of course I am very confident about the film's box office. "Joker" will undoubtedly be the champion this weekend! "
Facing this director who had confidence and pride written all over his face, Bella asked again: "What do you think of this collaboration with Nicolas Cage?"
Looking away from his great mind, Wayne said to the recorder: "Nicola is a talented actor. He lost 30 pounds of starvation for this film. Now I can only tell you that his The performance will amaze you!"
After the simple interview, Wayne took Halle Berry into the theater and went directly to the VIP area on the second floor to entertain the guests.
Black Pearl was responsible for showing off her delicate smile along the way. After entering the second floor, she whispered: "That woman's towering chest fascinates you? Staring at that part of a lady unscrupulously is not what a well-educated gentleman should do. made."
Faced with the criticism from his female companion, Wayne was not embarrassed at all. "Any man will react like this, Harry, I am also a normal man!"
After saying that, he let go of the woman and met Tim Burton and Johnny Depp who had just come in. These two good friends were inseparable and even came to the premiere together.
After hugging Tim Burton, Wayne exchanged pleasantries with him. "How is the preparation for "Ed Wood" going?"
"It went very smoothly." Speaking of the new film, the Gothic director seemed very confident. "Depp's performance is also very good. He is a genius. If you have the opportunity in the future, you can try to cooperate again!"
Yes, after hearing this, he knew how much Tim Burton loves gay friends. The purpose of bringing Depp here this time was definitely to help him expand his contacts.
Then he said politely: "Of course, if there is a chance, I would also like to cooperate with a genius like him."
"Well, I won't occupy you anymore. You don't need to ask me to go to work. We can talk when we have time."
As soon as Tim Burton left, Wayne heard the screams of movie fans outside. This was much louder than the roar just given to him, and could be clearly heard in the theater.
As he expected, those who came in were the good old man Steven Spielberg and the father of Star Wars, George Lucas. Whether it was fame or money and power, these two people were definitely the most important bosses tonight.
"George, this is the kid I told you about. You must have heard his name during this period. The media is reporting on him every day."
After shaking hands with the two, the old Jewish man introduced them. "Wayne, he doesn't need an introduction, right?"
"Of course, who hasn't grown up watching Star Wars!" Wayne winked at the father of Star Wars. "Mr. Lucas, you have been my idol since I was a child."
The father of Star Wars looked easy-going, but what he said shocked him. "Really? Then has your father ever mentioned to you that he and I are old friends from a long time ago."
"Okay, young man, go and do your business. Don't worry about us two old men." George Lucas patted him on the shoulder affectionately and walked into the VIP room with Spielberg.
He was left standing there with a thoughtful look on his face.