Chapter 336 Who Wins and Who Loses

? Not only deal with price reduction, even Wang Songping also learned some methods adopted by Changping Supermarket Company, such as lottery and so on. 35xs

For a while, the retail business of mobile phones and computers under the name of Wang Songping started a large-scale operation.

You must know that there are more than 400 mobile computer retail stores directly controlled by Wang Songping in the entire Dongjiang Province, and there are hundreds of mobile computer retailers who have a close cooperative relationship with Wang Songping. Add up to even close to a thousand.

So many mobile and computer retail stores have started a variety of activities at almost the same time.

There have been huge fluctuations in the retail market of mobile phones and computers throughout Dongjiang Province.

And all of this is just because of Wang Songping's actions.

On August 20, the Xingyu network e-commerce platform released the first announcement about the group purchase business of mobile phones and computers.

The strategy adopted by the Xingyu network e-commerce platform is to carry out intermittent activities, and every three days will hold a mobile computer group buying business activity.

The final group purchase price is determined according to the number of participants.

There are certain differences in the group purchase price plan of each phase, but in general, the difference is not too big.

The first phase of the mobile computer group purchase activity, the Xingyu network e-commerce platform has issued an announcement early.

In the entire Dongjiang Province, if the number of people participating in the group purchase of mobile phones and computers reaches 10,000, all products will be reduced by 50% on the basis of market prices.

That is to say, for a computer that originally cost about 8,000 yuan, as long as the number of people participating in the group purchase reaches 10,000, the price can be directly reduced to 4,000 yuan.

After the number of people participating in the group purchase reaches 50,000, the group purchase price of mobile phones and computers can be reduced by 60%.

After reaching 100,000 people, it can be reduced by 70%.

If it can exceed 500,000 people, the price of group buying of mobile phones and computers will be directly reduced to 80%.

This also means that once the number of participants in the group purchase of mobile phones and computers exceeds 500,000, in the end, the group purchase price on the Xingyu network e-commerce platform will be directly reduced by as much as 80%.

This is an extremely terrifying number. It can even be said that once this number is reached, the Xingyu network e-commerce platform will have to pay at least tens of millions of dollars.

This is simply doing business at a loss.

You know, a computer with a market price of 8,000 yuan, after reducing the price by 80%, the sales price will be directly reduced to about 1,600 yuan.

But on the Xingyu network e-commerce platform, the cost of such a computer has reached about 3,000 yuan, and the loss is close to half.

And the number of sales can reach 500,000 units. If this is calculated, the price that Xingyu Network e-commerce platform needs to pay is at least tens of millions.

Although the prices of mobile phones and computers are different, most of them are still lower than the figure of 8,000 yuan, so the loss will be slightly smaller. From the figure of 500,000, Xingyu network e-commerce platform, once If it really reaches the sales data of 500,000, then the Xingyu network e-commerce platform needs to pay at least 50 million. This is simply throwing money, and even sparing no effort to target Wang Songping's mobile computer retail business with a lose-lose attitude. .

On August 23, the first phase of the group purchase activity on the Xingyu network e-commerce platform was officially launched.

At the same time, Wang Songping's mobile computer retail business also officially launched its activities.

The two sides started activities at the same time as tit for tat,

Anyone with a discerning eye can see at a glance that this is the two sides have been completely sworn.

This time, it is also the first time the two sides have engaged in a large-scale confrontation.

On the day of August 23, due to the large-scale price reduction adopted by both parties this time, and even the holding of various promotional activities, the sales data of the mobile phone and computer retail market in the entire Dongjiang Province showed a substantial increase.

It's now in August, and it's approaching the time when the new freshman is about to enter the school, which can be regarded as the peak season for the retail business of mobile phones and computers.

At this time in previous years, one-day sales data in the entire Dongjiang Province should add up to about 100,000.

However, at the end of this day's promotional activities, the Xingyu Internet e-commerce platform and the mobile computer retail business under Wang Songping's name have made final statistics.

The Xingyu Internet e-commerce platform has sold 73,000 mobile phones and computers in just one day, and the overall price reduction has been as high as 60%.

In this way, the Xingyu network e-commerce platform is truly making a profit at a loss this time.

The price of almost all group purchases of mobile phones and computers has approached the cordon.

Among them, there are many models of mobile phones and computers that are already lower than the cost price on the Xingyu network e-commerce platform.

In total, in just one day, the number of losses on the Xingyu network e-commerce platform has been as high as close to 5 million.

However, for the Xingyu Internet e-commerce platform, which is backed by two major companies, Coslight Technology Co., Ltd. and Changping Supermarket Co., Ltd., it is only a loss of 5 million yuan. Just drizzle.

The retail business of mobile phones and computers under the name of Wang Songping has also suffered a huge impact.

Under normal circumstances, the mobile computer retail business under the name of Wang Songping occupies about 80% of the mobile computer retail market in the entire Dongjiang Province. On this day, the overall sales data of the mobile computer retail market in the province has reached as high as 200,000 or so.

According to the market share occupied by the mobile computer retail business under Wang Songping's name, the mobile computer retail data under Wang Songping's name should reach about 160,000, and the minimum will not be lower than 150,000.

But the problem is that according to the sales data of this day, according to the statistics made by Wang Songping's mobile phone and computer retail business, the sales data has only just reached 100,000.

Although it is higher than the previous sales data, the problem is that this is the final data achieved by Wang Zhongping's ruthless efforts to reduce the price by about half.

In this first confrontation, the mobile computer retail business under Wang Songping's name seems to have a certain upper hand.

After all, the final price of the mobile computer retail business under Wang Songping's name is still about 10% higher than that of the Xingyu network e-commerce platform, but even so, the sales data of Wang Songping's side is still higher than that of Xingyu. The Yu network e-commerce platform is much higher.

In this first confrontation, whoever wins and who loses, I am afraid there is no way for outsiders to understand too much.

After all, from the perspective of the sales ratio of both parties, the Xingyu Internet e-commerce platform suddenly took away more than 30% of the market share of Wang Songping's mobile computer retail business.

The problem is that the Xingyu Internet e-commerce platform directly lost nearly 5 million yuan, but Wang Songping's sales in just one day brought tens of millions of income to Wang Songping's mobile computer retail business.

Although the income is not too much, compared with the losses of the Xingyu Internet e-commerce platform, Wang Songping seems to have the absolute upper hand.

However, anyone with a heart can see that although Wang Songping has the upper hand, the market share has been taken away by the Xingyu network e-commerce platform, and it is even more difficult to regain it.

What's more, the Xingyu Internet e-commerce platform is not just holding this event.

At the moment when the group buying activity on August 23 just ended, the online e-commerce platform released the second announcement, announcing the exact date and plan of the second group buying activity.

This also means that the group purchase activities of the Xingyu network e-commerce platform will also be held soon.

At that time, what the second confrontation between the two sides will be like, I am afraid no one can predict the result.

According to the announcement released by the Xingyu network e-commerce platform. Star language network e-commerce platform will hold the second group purchase activity on August 27th.

The price reduction plan for this group buying event has also been officially announced.

The difference from the first time is that the number of people required for this group purchase is also higher. The number of people participating in the group purchase event reaches 30,000, and the group purchase price on the Xingyu network e-commerce platform will be reduced to 50% of the market price. 100,000 would be a 60% reduction, and 300,000 would be a 70% reduction.

But the original four-tier price reduction strategy, this time only these three grades are left, that is to say, the lowest price of the group purchase price on the Xingyu network e-commerce platform has only been reduced to about 30% of the market price.

It seems that the group buying activity this time is not as strong as the last time, but the problem is that after the first group buying activity, as long as the Xingyu network e-commerce platform can complete the delivery of the goods in this short three days Installation and other follow-up affairs, then the credibility of the Xingyu network e-commerce platform will be completely established.

Those customers who were still holding a wait-and-see attitude will also have a certain degree of trust in the Xingyu network e-commerce platform. At that time, once the number of people participating in the activities on the Xingyu network e-commerce platform reaches a certain number, they will be directly sold. In terms of data, it exceeds the mobile computer retail business under the name of Wang Songping.

After seeing the announcement released by the Xingyu Internet e-commerce platform, Wang Songping was even more angry, but he had no good solution.

He has no right to interfere with the decisions made by the Xingyu Internet e-commerce platform.

But seeing that the Xingyu network e-commerce platform is gradually eroding the market share of the mobile computer retail market that he owns, Wang Songping is also very anxious.

In just a few days, Wang Songping had a lot of white hair on his head.

The whole person seems to have aged a lot.

At the age of just over 40 years old, he looks like an old man in his 50s or 60s.

However, Wang Songping didn't notice this at all, he was just having a headache, how to deal with the violent attacks of Xingyu Internet e-commerce platform again and again.

According to the development of this situation, I am afraid that by the time of the third mobile computer group purchase business, the mobile computer retail market in the entire Dongjiang Province will be robbed by the Xingyu network e-commerce platform for most of the market share.

The original 80% market share held by Wang Songping is likely to be reduced to more than 10% in just a few days.

By that time, the retail business of mobile phones and computers under the name of Wang Songping had completely fallen into a state of existence in name only.

This is definitely a devastating blow to Wang Songping.

But Wang Songping seemed a little helpless about this.

For several days, Wang Songping kept himself locked in the room, thinking hard about how to deal with it.

On the other hand, Wang Songping also began to contact around, and wanted to use the personal network he had mastered to attack the Xingyu network e-commerce platform from the side, and try to delay the pace of the Xingyu network e-commerce platform as much as possible.