Chapter 404 High, Really High!
"How are things going?"
Yang Huan looked at Sun Yue, Cash Harris, and Zhao Yuanfang with concern.
In Yang Huan's mind, these three plans all occupy a very important weight.
Needless to say, the entertainment of the stars, if the two major cups work well, it is basically a good thing to sit and wait to collect money.
"The acquisition of IMG has not encountered much resistance, and it has basically been negotiated." Zhao Yuanfang replied.
He is Yang Huan's investment advisor. He went to Chile not long ago to buy a winery and merged it into the Clarion family. After that, he went to the United States to complete the acquisition, with a total value of about 2 billion euros.
"What about the funds?" Yang Huan asked again.
"It's not a problem, it's all done!" Zhao Yuanfang said with a smile.
The 2 billion euro acquisition is the biggest investment Yang Huan has ever made in his life.
Among them, most of the funds come from bank loans.
For the specific work, Yang Huan handed over to Zhao Yuanfang, who is the expert in this area.
The only concern that Young Master Huan needs is whether the acquisition is successful or not.
"What about you?" Yang Huan looked at Sun Yue.
Sun Yue has been running back and forth between Europe and the United States for a while, and his whole person has been darkened.
But it seems that the spirit head is more vigorous.
"According to your instructions, Master Huan, we are all in contact with the top giants in Europe."
"Yeah." Yang Huan nodded, this was indeed what he asked.
Only the top giants are worthy of the title of the International Champions Cup.
"But there is a problem!" Sun Yue said in embarrassment.
Yang Huan frowned, what he didn't like to hear was that there was a problem, so the tone was not very good.
Of course, it wasn't for Sun Yue.
"Say!"
"Since 2009, some companies in North America have also taken a fancy to this market. They have held the Summer Invitational Tournament for three consecutive years, and the famous American RS company is responsible for the operation."
"Investors include the famous American real estate tycoon Stephen Ross!"
Yang Huan knew that this person, one of the five largest real estate developers in the United States, was worth about $4 billion.
Real estate in the United States is a master of capital operation, as is Stephen Ross, who is also the owner of the American football team Miami Dolphins.
"They also want to make a cup match?" Yang Huan thought to himself, wouldn't it be so coincidental?
Logically speaking, not so fast.
"No, for the time being, they are just thinking about continuing the invitational mode of the past few years, but they have already had a foundation for cooperation with those giant teams, so..."
Sun Yue didn't say it, but Yang Huan understood it very well.
People have been working together for many years, and the partner is a local company in the United States with deep pockets. If you want to poach corners, it is not so easy.
Besides, you're going to start a new cup, and people are worried.
Who knows how many years you can do it?
If you do it for a year and you can't do it,
Then, for you, I offended the original partner, and the gain outweighed the loss.
Seeing that Young Master Huan didn't say anything, Sun Yue continued to report the situation.
"After I acquired Infront, I immediately went to the United States to conduct market research and analysis. At the same time, I also started planning the International Champions Cup and the UEFA Youth Champions League. I also had many contacts with the giants, and they were very impressed with our plan. interest."
Today's European giants have a very interesting feature.
The popularity is very high, and the brand value is quite good, but it does not have the ability to operate and cash out.
European giants are generally clumsy in commercial development. Even teams with high commercial income such as Manchester United, Real Madrid, Barcelona and Bayern Munich still have a certain gap compared with companies in other fields.
According to the traditional business concept, this is a big brand, a small company!
So, what Sun Yue conveyed is that your giants don't know how to operate or manage, it doesn't matter, I understand, I'm good at it, I'll be responsible for helping you get this done, and you just need to participate in the games that I organize and plan!
After acquiring Infront, Miracle Media, which is in charge of Sun Yue, has no problem in running the cup competition.
Now, the acquisition of IMG company is simply even more powerful.
Therefore, it must be the determination of Miracle Media that really worries this group of giant teams.
"How much is the appearance fee given by RS?" Yang Huan asked suddenly.
Sun Yue thought for a while, "Top giants like Real Madrid, Barcelona and Manchester United cost about 2 million euros to play, while Milan, Inter Milan, Chelsea and other teams cost about 1.5 million to play. around the euro.”
Yang Huan nodded, but it wasn't very expensive.
According to Yang Huan's preliminary estimate, the eight teams invited for the first session will probably be less than 20 million euros.
"If you talk to them again, just say what I said, several giant teams all signed a five-year contract at one time. In the next five years, we will all host this International Champions Cup in North America and Asia."
"The appearance fee is divided into two tiers, the first tier is 3 million euros, the second tier is 2.5 million euros, and the winning team will give Feng Hòu the championship bonus, as well as winning bonuses, goal bonuses and other extras. awards."
Sun Yue frowned.
If you really want to do this, after each team has four games, the participating teams can at least get more than 10 million euros in income.
It's a lot more than the current North American Invitational.
And also signed a one-time five-year contract!
Darling, this gamble is too big, right?
Even the wealthy and wealthy little Middle Eastern prince Hamad couldn't help smacking his tongue.
"Master Huan, isn't the appearance fee too much?" Sun Yue looked sad.
Kesh Harris also nodded, "It's no wonder that the rich and powerful teams don't sign for such a generous appearance fee, but our organizers are also under a lot of operating pressure, not to mention making money, they may even lose money in turn. Big money!"
Remember, appearance fees and match bonuses are only part of the organization of the cup.
In addition, the rent of the stadium and training ground, security costs, the team's food, lodging and transportation costs, and the promotion costs of the event are not small expenses.
If it is calculated in this way, the appearance fee for the team, plus other costs, will cost nearly 100 million euros a year.
What about income?
Income from sponsorships, football tickets and training tickets, as well as government incentives, are probably the three major sources of income.
But it's hard to say how much sponsorship can be drawn for a cup competition that has just been created.
It's hard to say how much incentives governments around the United States are willing to give.
Even the most assured ticket revenue may not meet expectations.
Therefore, it is indeed quite stressful to give such a high appearance fee and bonus.
But Yang Huan really values another layer.
"There is a saying among us Chinese people, go your own way and let others have no way to go!"
When Sun Yue and Zhao Yuanfang heard this sentence, they were stunned for a moment, but after thinking about it carefully, there was a sudden realization.
"Why are giant teams a big brand and a small company? Because football giants themselves are scarce resources, and the world's giant teams come and go. If we sign it, no one else will!"
When Yang Huan said this, Cash Harrison also understood.
Yes, isn't the RS company in North America also organizing a warm-up match? Don't you want to invite the giants too?
If Howe's most appealing giant team is won by us, what else can you invite?
I've signed a five-year contract now, can this warm-up match of yours be able to go on?
If you can't do it, the whole market will be mine!
"To be honest, I don't think the appearance fee and bonus are too high at all. With the appeal and influence of these giant teams, I think they are very few!"
Yang Huan looked at Sun Yue with a smile, "Old Sun, when you are even talking, you can promise them that our company will be mentally prepared to make no money in the next five years, even at a loss, to cultivate North America, Oceania, and Asia. And the four major football markets in the Middle East!"
Speaking of this, Yang Huan smiled confidently, "They will make a wise choice!"
High!
It's really high!
If you really want to do this, what if you don't make money for five years?
As long as this event can be promoted and held stably, let alone five years, what if it doesn't make money for a longer time?
This event is the biggest prize!
Besides, once it has reached such a close partnership with the giants, Miracle Media can launch more business, such as the sponsorship business of representing the giants, as well as the business operations of stars and so on.
These are very large potential markets!
"I understand, Young Master Huan!" Sun Yue nodded in agreement immediately.
In his heart, he really admired Master Huan to the extreme.
With such a vision and such courage, it is impossible not to admire!
"Also, the 40-50 year olds in North America don't like football, but young people are different. We must actively develop the young people's market, especially the Internet. This market is too important!"
Sun Yue nodded heavily, he had rich experience in this regard.
Nowadays, a series of popular applications on the Internet are owned by one’s own home, such as WeChat, flashing after reading, etc. These are all resources. If you don’t know how to make good use of them, it would be too stupid!
Once the few people present figured out this matter, their thoughts and ideas immediately emerged like a tide, and they were out of control.
For example, Sun Yue mentioned that an agreement must be reached as soon as possible with the giants.
Once the contract is finalized, the promotion of the cup must be put on the agenda, and the next step is to attract investment.
For example, broadcasting rights can be sold, and sponsorships for cup matches should be started. Even the sales of football tickets and training tickets should also be prepared.
The entire cup operation is a standard assembly line.
Miracle Media, after acquiring Infront and IMG, fully possesses the operational capability of this pipeline.
"I understand!" Sun Yue immediately stood up.
"Master Huan, then I'll talk to them right away. I believe there should be no problem!"
Just kidding, Miracle Media gave such a high appearance fee and signed a five-year contract at the same time, which is sincere enough. If those giant teams don't agree, then they will be funny.
If you can earn 10 million yuan in a pre-season game, a fool would refuse such a temptation.
"By the way, eight teams, count us Southampton!" Yang Huan then remembered that his children should also get a share of the pie.
The rest are giant teams, and Southampton is among them. Over time, it has also risen with the tide.
Moreover, the players of the Saints have long proposed to train overseas.
"Then I'll invite the other seven teams!"
"Yeah!" Yang Huan nodded, "If there is a chance to contact other giants, once this is done, we will expand our army!"
There are only 32 teams in the Champions League group stage. Although the summer preparation time is relatively short, there is still more than half a month.
Once the market is developed and everything is on the right track, it will be a matter of time to expand the army.
When Sun Yue heard this, he smiled and nodded in agreement.
At the same time, it was also mentioned that by the way, the matter of the UEFA Youth Champions League was also negotiated with the giants.
Yang Huan indicated that he had full control over this matter.
Such trivial matters of sesame and mung bean must be taken care of. How can Young Master Huan have time to do the job of the rich second generation who steal jade, steal incense, and spend the money?
Seeing that Sun Yue was gone, the matter was settled.
Our little prince in the Middle East, Hamad, is depressed again.
Because he found out that nothing happened to him at all!
(To be continued) []. If you like this work, you are welcome to come to Chuangshi to vote for recommendation and monthly tickets. Your support is my biggest motivation. )