Chapter 111: The Battle of the Advertising Merchants Association Begins!

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After posting the first Weibo and creating a hot topic on the Internet, Huangguo Satellite TV did not hesitate to post another Weibo.

"This station will officially start a separate investment promotion meeting for the "Life is Priceless" program in three days. The investment promotion meeting for this program will be completely separated from all other programs on our station and become an independent investment promotion meeting. Welcome All the donors and fathers in need, come to participate, time: three days later at two o'clock in the afternoon. Location: Huangguo Satellite TV Building, first floor, Merchants Council Hall."

The appearance of this microblog is not surprising to ordinary netizens and viewers of the program.

Isn't it natural for variety shows to attract investment?

but.

Compared with some special viewers, the content of this Weibo is even more attractive than watching TV programs.

These people are naturally insiders.

From the beginning.

Fang Qiu announced that he would produce this show, and after being bought out by Coldplay Entertainment, all people in the industry were not optimistic, thinking that no matter how popular the show was, it would definitely lose money.

The first three episodes of the program did make everyone in the industry see the possibility of this show becoming a big hit, but no matter how popular it is, it is impossible for just one variety show to attract billions of investment, right?

After all, the money of the donor is not blown by the wind.

Although I thought so, when everyone saw the crazy and skyrocketing popularity of various topics on Weibo, people in the industry couldn't help being suspicious.

They still believe that the show will definitely lose money.

Therefore, seeing that Huangguo Satellite TV has taken away the copyright of the program "Life is Priceless" and is about to announce the holding of a business promotion conference, everyone in the industry wants to see whether this business promotion conference will be successful. what kind.

And the other side.

Seeing the investment promotion advertisement of Huangguo Satellite TV, all major pharmaceutical companies across the country rushed to Nansha City where Huangguo Satellite TV was located.

certainly,

It's not just the major pharmaceutical companies.

In addition, in the entire health care product industry, all the company bosses in the upper circle are busy rushing to Nansha City.

Both industries were strangled by Fang Qiu.

Although these bigwigs in the upper circle survived Fangqiu's strangulation because of the company's long-term stable operation, but because of Fangqiu's strangulation, the business of the two industries is not easy to do now, which is obviously not as good as before. Earn money.

The bosses of the company have been looking for a solution to this problem, but they have not found it.

Now, the advertisement of the program "Life is Priceless" is the perfect solution for them.

after all.

"Life is Priceless" is Fang Qiu's program.

Since it was Fang Qiu's program, Fang Qiu would never allow commercials for bad things, and they could only rely on Fang Qiu to earn back the business that was scared off by Fang Qiu.

certainly.

The most important thing is the frightening popularity of this show!

The data departments of all major companies have carefully calculated that the popularity of this program is absolutely unprecedented, so they must seize this opportunity. With the blessing of this level of popularity, as long as their products and advertisements are done well , it is very likely that it will be promoted to a national-level product in one fell swoop.

Once it becomes a national-level product, even if they do not advertise for ten or twenty years, sales will never decline, but will continue to rise.

The national level is a real watershed!

Which company can resist this level of temptation?

The hot debate on the Internet is still going on.

In three days, not only did the heat not drop, but it also extended more topics, making the heat even higher and stronger.

Three days later, at twelve noon.

Not far from the Huangguo Satellite TV building, in a hotel building less than 50 meters away, major Chinese medicine, health care product industry companies, various daily necessities companies, etc., and even variety shows came from all over the country. People in the program industry and some media reporters immediately packed the restaurant in the hotel lobby.

It would not be an exaggeration to say that there is a sea of ​​people, and at a glance, they are all big bosses.

The whole restaurant was full of voices.

as the creator of the show.

Fang Qiu also came to a lounge of Huangguo Satellite TV early under the arrangement of the program team and the TV station. The staff also specially prepared a table of meals ordered from the medicinal restaurant for Fang Qiu.

After eating, Fang Qiu took a short rest.

It's two o'clock in the afternoon.

The investment promotion meeting officially started, and the staff of the TV station came to wake Fang Qiu up and led Fang Qiu into the investment promotion meeting.

Huangguo Satellite TV rose because of variety shows, so in order to save costs, it built a very large venue directly on the first floor of the TV station, which is similar to a hall in a university.

Huangguo Satellite TV holds every investment promotion conference here, so that it can also avoid being leaked by other media.

Follow behind the staff.

When he arrived at the venue, Fang Qiu saw that the spacious venue was already full of people.

Sweep away at a glance.

Except for the people from major companies and groups who came to participate in the investment promotion meeting, no media reporters could come in at all, but no matter how strict the management of Huangguo Satellite TV was, it was inevitable that some colleagues would come in.

The whole venue was extremely lively.

Fang Qiu entered from the side door very low-key, and quickly came to the middle of the first row of the venue and sat down without attracting everyone's attention.

This time, he didn't go on stage, but sat in the audience.

Just when Fang Qiu had just sat down.

"Hello everyone, hello everyone."

A very familiar voice suddenly spread throughout the venue. As the gate of the venue closed, everyone turned their heads to look at the place where the voice came from on the stage at the same time.

He Jiangang, a very famous host of Huangguo Satellite TV, was already standing on the stage with a very warm smile on his face.

certainly.

The stage is not high.

It is only as high as an ordinary first-step staircase. This design can not only highlight the existence of the stage, but also allow all people participating in the investment promotion meeting to look at the people on the stage at the same level, so as not to be rude.

"Papa..."

Seeing He Jiangang, everyone at the scene applauded.

This He Jiangang has been the host of Huangguo TV for more than 20 years. He is currently the most popular host of Huangguo TV. Because of his high temper, he has been loved by many people.

"Hi everyone, I'm He Jiangang. On my show, everyone calls me Mr. He, but in this business promotion meeting, you can call me Xiao He, after all, what I'm doing is the father of our TV station's sponsor. "

He Jiangang made a joke with a smile.

Off the field, everyone also echoed and laughed.

"I know that all the bosses sitting here have very detailed schedules, so I won't waste everyone's time."

He Jiangang smiled and said, "Now I announce that the investment promotion conference of the program "Life is Priceless" will officially begin!"

"first……"

He Jiangang picked up the first card in his hand, glanced at it, and opened his mouth and said: "It's an advertisement, and everyone knows the essence of an advertisement, so I won't explain it to everyone. This time, "Life is Priceless" "There are a total of 20 placements for the program."

"Before entering the venue, the bosses should have already got the brand, so we will start to directly bid for the 20 placements. However, everyone should pay attention to the fact that the 20 placements correspond to 20 different types of products. , that is to say, we only choose one product for each product.”

finished.

He Jiangang threw away the first hand card in his hand, glanced at the second hand card, and said: "The first is the placement advertisement of drinking water, which can be placed in fruit juice, drinking water, ordinary drinks, sugar-free drinks, etc. , the starting price is 10 million, and the boss who needs it can put up a bid."

The words just fell.

"Eleven million."

A big boss of a drinking water group immediately raised the sign in his hand and called out a price.

All of a sudden, one million was added.

However.

It didn't take long for the whole price to be called out.

"12 million."

Another bid.

"13 million."

"14 million."

...

The bosses of the drinking water companies who came to the scene began to raise their placards to bid, because they all knew that this opportunity was only once, because "Life is Priceless" only accepts one advertisement for drinking water, so once they lose the competition here If so, there is no chance.

So, everyone is raising prices.

After a while, the price was increased to 16 million.

This price is much higher than other variety shows. After all, this is just a placement advertisement, and it may not even have a slogan, just a few more shots.

In this case, reaching 16 million is already very amazing.

But even so.

The bosses of these drinking water companies are still increasing the price. Although the speed and range of the price increase are much higher than before, the price is still rising.

finally.

"20000000!"

With the appearance of this shout, everyone in the audience fell silent.

Who would have imagined that a placement advertisement for drinking water would fetch a high price of 20 million?

original.

When these people increased the price to 18 million and 19 million, the audience had already exclaimed again and again, but they did not expect that the final price would reach the 20 million mark.

on stage.

"20 million, Yunbing Drinking Water Group bid 20 million, will anyone raise the price?"

He Jiangang asked a question, then raised his eyes and glanced at everyone in the venue, then paused for a moment, and then shouted: "3, 2, 1!"

"Congratulations to Yunbing Drinking Water Group, for obtaining the only drinking water placement advertisement privilege in "Life is Priceless" at a price of 20 million."

finished.

The audience applauded.

Everyone looked at the boss of Yunbing Group.

I feel very helpless.

The Yunbing Group actually raised the price of an embedded advertisement so high at the beginning of the show, which is indeed embarrassing for people in various industries.

"Okay, we will have a staff member contact you later."

He Jiangang said something to the boss of Yunbing Group, then glanced at the sales card, and said: "Let's continue, the next product category to be embedded in the advertisement is the car category."

"The starting price is 10 million, and the bidding officially begins now."

Already impatient, the bosses of the major car companies sitting in the audience raised their placards to bid.