Chapter 37 Positioning the Middle and High End

Xu Yi explained a lot to Heinze, but the most crucial point was not explained.

It's not that he doesn't want to explain, but that Heinze doesn't understand it, or to put it simply, no one in the entire Sainz Continent can understand.

Because this key point is related to the establishment of the industrial system that Xu Yi planned in his mind.

In the process of industrialization, the development of light industry is the appearance, and the development of heavy industry is the core.

Even if 10,000 or 100,000 Magic Fans are built, it is only the development of a product. It can only be said that the light industry on the Sainz Continent has developed slightly.

And if the figures of 10,000 and 100,000 units are converted into various manufacturing machines, it is a completely different matter.

The reason why Xu Yi chose to sell the magic punching machine, the magic tooth rolling machine... these magic machine tools to President Fasak, and even the technology for manufacturing the second-generation variable speed fan, was agreed to sell, in addition to commercial considerations , the most important thing is to start the promotion of these magic machine tools in Sainz mainland.

These primary magic machine tools, which represent the heavy industrial base, have strong production and manufacturing capabilities, and it is believed that they will soon become popular on the mainland of Sainz.

The popularization and application of machine tools also represents a significant step in the development of heavy industry, and plays a vital role in Xu Yi's idea of ​​creating a complete industrial system on the Sainz continent.

Who else can understand these things except him, a mechanical engineer who came from the earth?

But there is one thing that Xu Yi must agree with, that is, although heavy industry is the core of the industrial system, if you want to make quick money, new industries that are constantly innovating are the best choice, so Xu Yi is working with those dwarf craftsmen to study new At the same time as the magic machinery, the research on new products has not been relaxed.

That night, Xu Yi saw Viscount Leslie again at the manor.

"Xu Yi, I heard that you've been very busy recently, why are you suddenly free to see me?" Viscount Leslie seemed to like the pool in the manor. Even though the sun had set and the weather was not so hot, he still stayed in Meet Xu Yi in the wooden house by the pool.

"Lord Viscount, if I told you that it was my job to come to see you, would you believe it?" Xu Yi smiled.

"Oh?" Viscount Leslie glanced at Xu Yi, and then his eyes fell on the weird long iron box beside Xu Yi. "Is it because of this thing?"

"Lord Viscount has good eyesight." Xu Yi praised, glanced at the gray-haired Brunei butler, shook his head, turned to Viscount Leslie and said, "Lord Viscount, come and help me and put this thing on. "

The Brunei steward frowned and was about to speak, but was stopped by Viscount Leslie raising his hand.

Viscount Leslie stood up with great interest and looked at Xu Yi: "What do you want me to do?"

Xu Yi looked left and right in the wooden house, and found that there was an iron shelf with a picture on one wall, so he pointed to it and said, "Help me put this thing on it."

Both of them are young and strong, and it is naturally easy to place this thing.

After it was placed according to Xu Yi's instructions, Viscount Leslie looked around and couldn't help asking, "Xu Yi, now you should tell me, what is this thing?"

Xu Yi smiled and said, "Don't worry, you will have an intuitive understanding after using this thing." After that, he pressed the switch under the iron box, turned around and closed the doors and windows of the wooden house.

Viscount Leslie and Brunei's butler looked at Xu Yi's actions and felt inexplicable.

"Xu Yi, what are you doing..." Viscount Leslie was about to ask when he suddenly felt a cool breeze blowing across his face, instantly dispelling the sultry heat caused by Xu Yi closing the doors and windows.

Unlike the magic fan, this breeze itself looks cold, and it doesn't feel like the wind blowing from the magic fan when it blows on the body, but it makes people feel hot.

It didn't take long for the air in the cabin to cool down completely because of the constant blowing of the cool wind, and it didn't feel the heat of summer at all.

After feeling the coolness for a while, Viscount Leslie looked at Xu Yi intently and asked, "Tell me, what exactly is this thing?"

Seeing the solemn expression on Viscount Leslie's face, Xu Yi smiled slightly, thinking that this Viscount is really not a piece of shit, compared to what he has already seen.

"This thing is called a magic air conditioner, what do you think of this name, Lord Viscount?"

"Magic air conditioner? Air conditioner?" Viscount Leslie savoured it for a while. "By air conditioning, do you mean air conditioning?"

"Lord Viscount is really extraordinary. He understood the meaning of the name so quickly." Xu Yi praised. "Yes, it means air conditioning. This magic air conditioner can create such a cool space for you in such a hot weather. I don't think the name is too much?"

"Of course it's not too much." Viscount Leslie turned his gaze back to the magic air conditioner. "Xu Yi, is this magic air conditioner your new product?"

"right."

"Why did you bring me here?" Viscount Leslie was puzzled. "Since the research has been successful, you should start preparing for production and sale immediately. I can conclude that as long as the price of your item does not exceed the cost of setting up a large frost magic circle, it will definitely sell well."

"The reason why I brought it here is because, Mr. Viscount, you are a major shareholder of our chamber of commerce, so of course you have to take a look at the new product. Second, it is because of product positioning."

"Positioning problem? What position?" Viscount Leslie and Brunei's housekeeper both looked at Xu Yi in confusion.

"Before producing and selling a product, the first thing we need to do is to aim at the positioning of the product, or to put it simply, to determine which type of people this product should be sold to." Xu Yihuan explained slowly.

Viscount Leslie pointed to himself: "You mean, I'm the kind of person you've positioned for this magic air conditioner?"

"Yes." Xu Yi nodded with a smile. "For this magic air conditioner, I have temporarily positioned it as a mid-to-high-end product, that is, it is not suitable for ordinary households, but only suitable for people with status and status like the Viscount. Of course, the most important thing is to be used by people with economic strength. .So I brought it here first, just to let you, Viscount, talk about your feelings after using it. Now that you have used this magic air conditioner, do you think this magic air conditioner is worth buying?"

"Is that so..." Viscount Leslie touched his chin, pondered for a moment, and asked without answering, "First of all, you have to tell me, how much should I pay for this thing?"

Xu Yi stretched out two fingers.

Viscount Leslie frowned: "It can't be two gold coins, so it's the same price as a magic fan. According to what you just said, it should be... twenty gold coins?"

Xu Yi nodded.

"The price is not bad. If it was me, it would be completely affordable." Viscount Leslie looked back at the magic air conditioner on the wall. "There is another question, how much does this thing consume magic crystals? You should be very clear, in fact, many families do not have the money to set up large frost magic circles, but they cannot support the consumption of large frost magic circles, because that thing is really Too much magic crystal."

Xu Yi smiled slightly: "Sir Viscount, this is the biggest advantage of the magic air conditioner. Although a magic air conditioner like this consumes magic crystals much faster than the magic fan, even if you let it work continuously for a whole day, it will It only needs to consume magic crystals worth 13 to 15 silver coins. Of course, if you want to increase its power and use high-quality magic crystals, the consumption will naturally be higher."

Hearing Xu Yi's answer, Viscount Leslie and the Brunei steward beside him widened their eyes at the same time.

"It actually consumes so little? Even if it is fifteen silver coins a day, it's less than five gold coins in a month, which is dozens of times less than a large frost formation!"

Xu Yi showed a confident smile: "If the consumption is not dozens of times less than the large frost magic circle, why should I study it?"

Viscount Leslie stared at Xu Yi for a long time, then nodded lightly: "Very good, Xu Yi, I can tell you now, if what you say is true, then I am sure that this magic air conditioner will definitely be great. Sell! Of course, he can't sell such a huge amount like a magic fan. But I think the profit of this thing is probably much larger than that of a magic fan, right?"

Xu Yi smiled and said: "Lord Viscount is very clear. The profit of this thing... is indeed several times higher than that of a magic fan. But if you want to sell it, I am afraid that you will need the help of Lord Viscount."

"Oh? What help do you need?" Viscount Leslie looked at Xu Yi with interest. "Let's talk about it, anyway, I'm also a major shareholder, and I don't need to be polite where I should contribute."

"Lord Viscount, I hope what you do is actually very simple..."