Chapter 33 Marketing Method?
Chapter 33 Marketing method?
People who don't pay much attention to movies have also begun to pay attention to this topic, and many of them are fans of William White's books.
Forrest Gump has such a strong sense of screen, and William White's script should not be too bad. There is no reason why it can't enter the theater? There must be something dark here.
Now that there is a shady scene, and the conspiracy theory is established, William White is obviously being deliberately targeted. Everyone unanimously judges that Hollywood is a concentration camp for a group of bastards and hooligans.
Damn, this director is actually a best-selling author, this is really powerful, okay, who can tell me what kind of monster this is.
Due to the good reputation of this book, more and more people came out to fight against injustices, and the sales volume of the book also increased.
Naturally, the publishing house didn't want to be moral, and started all kinds of tragic hype, resolutely making things bigger.
This year's movie box office is very bad. The Hollywood giants are already struggling. Now the situation is even worse, and the movie box office has almost all dived.
The cinema operators are also very troubled. In the movie theaters with three or two Little Birds, they really can’t make much money, and the movie tickets are not enough to pay the electricity bill.
It is a disaster for them, but it is good news for William White. He can now get the support of theaters relatively easily. In less than a week, he has gathered 500 theaters.
William White's random entry disrupted the existing distribution system in Hollywood, which also gave some small companies opportunities, and not one or two companies were exploited by Hollywood.
At the same time, the police academy began to publicize, and when NBC's first trailer aired, the industry was in an uproar.
Propaganda in this era is nothing more than inviting some media to write soft articles, setting up some posters near the theater, and at most, publishing the premiere time in the newspaper, and all of these are basically done.
Who has ever seen a TV commercial, this thing is old and expensive, if it is not good, it will lose everything, this is really hurt.
Spending millions of dollars on advertising is a bit insane. There are many movies with a box office of less than 10 million dollars, so doing it like this is a desperate move.
After watching the trailer, the public's reaction is not bad. This is a relaxed and entertaining movie. As long as the time is right, there is nothing wrong with watching it, it still looks very funny.
It is said in the advertisement that if you can't laugh, we are responsible for refunding your movie tickets.
This set of combo punches directly stunned the people in the Hollywood industry. They felt like idiots, and they were not on the same level as others.
Since the market is doing well, USC must of course support its students. In this crew, USC students account for 30% of the total. If you don't support it, you'd be an idiot.
What? This was taken by a group of kids.
For this movie, they have gone through countless hardships, and hope that the society will support our children. Be more tolerant and understanding. The old professor of the Film Academy claims that this is the funniest comedy in recent years. If you are not satisfied after watching it, you can complain to him.
Hollywood has also realized that they are dealing with a group of children. No matter how slick William White is, it is always a fact that he is under 19 years old. If you piss off a group of children, you can imagine what will happen. .
The most important thing is that these children are not short of money, and their social relationships are extremely complicated. If possible, it is best not to provoke them.
"Boss, do you have a problem with the funds here? Would you like us to join the Brotherhood?"
"No, I received the first manuscript fee, and they also paid a part in advance, which did not exceed my budget."
"I see, tell me if you have any difficulties, and the brothers will help."
"Let's increase the internal publicity on campus, spread it to other schools, use acquaintances and classmates, and quickly expand its influence. California and Texas are no problem, but the influence of other states is not enough. Our classmates are everywhere, right? "
"I know the boss, and I will implement it immediately."
After a lot of communication and compromise, no one talked about race and religion issues anymore, and everyone decided to play within the rules. If they continue to play in large areas, it is estimated that many people will die.
William White was just asking for money. You guys made him anxious this time. This is not a good temper. It would be good if you didn't bring the cowboys to kill you.
A very savage and smart bastard is indeed a nightmare for many people. It would be nice if he didn't come to provoke you. You guys are threatening him because you think you are not dying fast enough?
Investment banks on Wall Street are also hindered in their investment. Have you seen people coercing them?
What do billionaires not know?
People who can solve all problems with money, people are thinking about buying theaters directly, and you still think about those that are available, which is really fucking funny.
Soon, the second commercial appeared, which once again attracted a lot of attention. It's only been three days, will there be a third commercial?
You played all the highlights, is there anyone watching the movie?
They soon knew the answer. The movie, which was released on July 1, is now on hot pre-sale, the reason is to respond to the audience's request.
Hollywood has never played it like this. If you have pre-sale movie tickets, if your reputation is too bad, I still need to go to refund the tickets.
Movie theaters don't want to be troublesome, they retreat back and forth, so they don't do other things.
But this time is different. Almost all of the 500 movie theaters are reserved, and they have given a guaranteed fee. If you make some requests, you really can't refuse.
There was a scene that made people dumbfounded. The tickets for the three days of the first weekend were sold out quickly. Theaters must increase the number of shows to meet demand.
Regardless of the quality of this movie, these marketing methods are terrible enough, and everyone knows that these are just emergency measures, which were formulated urgently after encountering serious setbacks.
Hollywood has been dizzy by this kind of routine. In comparison, they are like a group of children, and they are much more professional than them.
This film will be commercially successful, which is almost a consensus in the industry. Although it is not scientific to infer from the commercials, the level of people is obviously not low, which is very different from the gossip that spread at that time.
Facing the uproar from the outside world, Hollywood tycoons chose to shut up. They didn't dare to make inappropriate descriptions. If they pissed off people again, their bosses would be in bad luck.
Most of the time, the public always sympathizes with the weak. It is best not to challenge the bottom line of the public, which will cause big trouble.
With the debut of the last commercial, the publicity has reached a peak.
In an NBC talk show, not only the main creators and actors all appeared on the stage, but also a few clips of the set were played, and there were many kinds of cute treasures.
The current Hollywood giants just hope that the box office will not be too outrageous, otherwise they will be too shameful.