Chapter 290 The Routine Is Getting Dirty
As soon as Zucker gave an order, Wald Pictures took action immediately.
Bill McNick, president of Wald Pictures, and Kevin Feige, vice president, are jointly responsible for this matter.
"Everything goes according to plan!"
The announcement of the "Blair Witch" movie is also an unusual Hollywood movie.
Generally speaking, the publicity work of a movie is bound to be released on a large scale before the movie is released, but "Blair Witch" is different. It is released on a small scale first, and then it is announced.
Secondly, the main propaganda positions are very different!
TV platforms, high school and university journals, mainstream social media newspapers... These traditional propaganda channels have all been abandoned;
On the contrary, the magazines, popular weekly magazines that young people love, and posting "seeking notices" in many places in the United States, as well as online forums... These emerging channels have become the main positions for the announcement of "Witch Blair".
"Offline tracing notices are posted, and I will see results tonight. Los Angeles, Chicago, San Francisco, Salt Lake City, New York, Atlanta, Washington and other major cities have to post our tracing notices!" Old Bill shouted.
"Mr. President, will the police department tear up our tracing notice?" an executive suddenly said.
"They dare~!"
Old Bill roared: "Although our movies are fake, those cases of missing persons are not fake, you let them tear one up and see, our legal department is not a dry eater, they can't be killed!!!"
"Yes, Mr. President!" The executive responded immediately.
Immediately, Old Bill ordered the hired naval troops to stir up trouble on major Internet forums.
【Missing people! 】
【The legend of the witch! 】
[The high probability of missing persons is a witch-killing incident! 】
["Blair Witch" is a real case, a top-secret file of the police station! 】
There were only a few sporadic reports on the Internet before, but once the capital was hyped, it immediately set off a huge wave.
Various words about witches appeared on the major forums one after another.
This is the power of capital!
As long as it is speech, it can be overridden!
........
the next day.
Saturday, July 10.
That is the fifth day of the movie "Blair Witch".
The number of its theaters, from the initial 29, immediately climbed to 97 theaters.
A viral and fraudulent marketing film like "Blair Witch" must not be released on a large scale from the very beginning, otherwise the word of mouth will absolutely collapse, and it can only be done step by step, with the power of the water army and the power of capital to control speech. , in order to maximize the benefits.
Sure enough...
On the day of July 10, the attendance rate of "Blair Witch" soared a lot, reaching almost 80%, and the attendance rate of the golden stage was as high as more than 90%.
That day, the movie took another $350,000 at the box office!
On July 11, the single-day box office hit a new high, reaching $430,000!
As of this moment, "Blair Witch" has become a topic that many people are eager to discuss.
Massachusetts Institute of Technology.
"It stands to reason that we are college students in higher education and should firmly believe in science, but many people in our school have seen "Blair Witch" and they insist that it is true."
An explosive young man said excitedly.
Obviously, he is very interested in the topic of witches.
Several other roommates in the dormitory could not help but wonder.
The thin young man wearing glasses said, "I saw several notices of missing persons in "WQ Fashion" magazine today. It shouldn't be fake, right?"
The boy with dreadlocks said, "I saw reports about witches on the Yahoo forum and Microsoft forum just now. Well, many people participated in the discussion. As for whether it is true or not, I don't know."
The tall young man wearing a basketball uniform laughed and said, "What about it? Can't we just go to the cinema tomorrow? I heard Avril say that "Blair Witch" is quite scary, and a little sister in her dormitory was terrified on the spot. Cried."
scared to cry?
real or fake?
There were originally a few roommates who were not interested, but when they heard someone crying, they all felt interesting on the spot.
No way, dying is the tradition of old beauty!
at the same time.
[The most frightening top-secret file - "Blair Witch"]
This topic has become a hot topic of discussion on Microsoft forums and Yahoo forums, with 300,000 and 350,000 comments respectively.
The heat is evident!
The operation of navy + tap water has made "Blair Witch" even more popular.
the next day.
There are so many interested people who can't buy movie tickets!
"Asshole~"
"What do you do in the movie theater? You know that Blair Witch is very popular, but you don't increase the number of films. You can't even make money for you. Will you do business?"
"Tickets! I want movie tickets!"
"Damn, there are only 97 movie theaters in the United States?!"
The audience who did not buy tickets immediately scolded. Compared with the moviegoers of the larger Chinese dynasty, the moviegoers of the old America can be much rude.
No way, they have this tradition.
The heads of the major movie theaters were suddenly speechless and a little aggrieved in their hearts.
Don't they want to expand the show?
No, they thought, very much!
However, Wald Films told the theater chain that it will not expand the screening for the time being!
For the first time in the history of Hollywood, the viral and fraudulent propaganda carried out by using the Internet has been surprisingly effective. Many people have heard of such a magical top-secret dossier as "Blair Witch".
Is there a different sound?
Of course there is!
In the days after the movie was released, many moviegoers felt that their IQ was insulted and deceived.
"be cheated!"
"This is not a top secret file at all!"
"The witch never appeared from the beginning to the end, are you sure this is not a lie?"
"I say responsibly, I was deceived~!"
There are many such voices.
However, due to the small size of the release, there are too many people who have not seen the film, so the sound of claiming to be "deceived" does not make waves at all.
At this stage, the strength of the navy is enough to suppress all opposing voices~~!
The step-by-step spending of publicity funds has hyped the popularity of "Blair Witch" very high.
......
Warner Bros. Pictures.
"dirty!"
"So dirty!"
"Wold Pictures' routines are really one set after another!"
"Their so-called top-secret files, real cases, and missing persons notices are basically deceiving movie audiences."
"Especially the film is currently being screened on a small scale, and there are voices of opposition that can be quickly suppressed by them."
Barry Mayer, vice president of Warner Pictures, jokingly said: "Look. It's estimated that it won't be long before "Blair Witch" will be released on a large scale, tricking countless audiences into movie theaters and earning crazily at the box office."
hiss~~
Miss Secretary Daisy sucked in a breath of cold air and said in astonishment, "They are so deceiving, aren't they afraid that the audience who reacts will tear them to pieces?"
"Ha ha!"
Barry Mayer sneered: "Wald Pictures is not afraid. At that time, they only need to push the director and actors to the front desk, then everything will be picked clean! So I said, they are really dirty~"
" "The first more sent.