Chapter Seven Hundred and Eightieth Membership System

"There is a very detailed plan in the plan. You choose some available ones. When the annual meeting is held, I will emphasize it in the actual rules and regulations. You can add anything that is not detailed, for example... the membership system you mentioned!"

The two of them sat back on the sofa again. Shen Dapeng took the plan book and the pen, glanced around, marked the key points, and wrote down his own opinions. The membership system used by international hotel chains known in previous lives.

"The membership system I think is not necessarily perfect. I will put forward the idea, and you will find a professional person to study it! The fundamental difference between me and this project is that the membership system must be recharged through money, Only by spending can you get a higher membership level."

"In my imagination, I hope that our membership card can become a symbol of membership status, but it is not just a display of financial resources and ability, it may also be a... synonymous with taste and enjoyment!"

"We want to accept high-quality members, let them get the most self-affirming consumption, and let them develop the habit of spending in our hotels, such as high-end decoration, delicious food, comfortable rooms, relaxing leisure and entertainment, And the most personalized and excellent service!”

"Therefore, I suggest that the membership system change from a single top-up consumption to a relatively complicated point system! Ordinary members do not need to top up, they can check in for one night, and the second consumption can enjoy membership treatment; if you want to upgrade your membership to get more For additional services, the membership level needs to be upgraded through the number of stays and corresponding points.”

"In addition to the lowest cost-effective top-up money to obtain points, there are other better ways to obtain points, such as various consumptions after staying in a hotel room, KTV, bars, restaurants, leisure, as long as there is room information, it will be through consumption. Get the corresponding bonus points."

"Membership levels will increase with the increase in points and redemption, but each higher membership level will also have corresponding consumption challenges. If the annual consumption does not meet the high-level requirements, the next year will be reduced to the next membership level. , and so on!"

What Shen Dapeng said made sense, and Wang Yuying listened carefully, but she was still more confused than agreed, "I've heard of the member points system, which is used by foreign chain hotel groups, but those are all foreign chains that own the whole country or even the world. The group members of the hotel, we...should not be able to use them!"

"Yuying! Are you so unconfident about our company? We can sell Yingying's drinks all over the country, so why can't we open a hotel all over the country? The Real Dream Hotel is only in the small Qingshu County, and the initial investment cost is How much, how much is the profit, these companies have estimates? What do you think is the possibility of loss?"

"This... Judging from the temporary revenue of Yuanmeng Hotel, if the property belongs to my company,

The possibility of losing money is really small, but Dapeng, you have to be clear about one thing. Yuanmeng Hotel is the only high-end hotel in Qingshu County, and there is no vicious or even healthy competition. But once you arrive in a big city, it will not be that simple. "

Wang Yuying pointed to the business plan in Shen Dapeng's hand, "This business plan is summed up from the rules and regulations of major hotels and guesthouses. Now they have mastered many customers and resources. If we want to fight, grab, pay It's not as simple as it is in Qingshu County!"

"Hehe! When Ms. Yingying first entered the market, no one recognized her. In the end, didn't she not only win word of mouth and a huge market? The current hotel industry seems to be full of money, but in fact it is far from meeting future needs.”

"Based on the country's current economic development, the next few years or even ten years will drive the rapid flow of a large number of people, and with the improvement of living standards, the tourism industry will also flourish! The temporary flow of a large number of people, can they every day Do they just buy or rent a house when they come to a city? The best choice for them is hotel consumption!"

"Among these people, the white-collar and golden-collar workers who are on business trips during the development of companies and enterprises, and those who are willing to spend money on travel and relaxation, are not short of money or are willing to spend money in pursuit of enjoyment, as long as they can They enjoy the distinctive high-end services in our hotel, and money is nothing in their eyes.”

Shen Dapeng handed back to Wang Yuying the proposal that could be highlighted, and straightened her back confidently, "Perhaps, for rich people, their status is far more important than money, and I will give them a When we spend in hotels, we can have the illusion of superiority!"

"Shen Dapeng, you plan to push Yuanmeng Hotel to be a high-end hotel all over the country? But you just told me that not everyone can have high-end consumption power, and now you want to build a high-end hotel, don't you feel contradictory?"

"Contradiction? The hotel management group can also be a mid-end hotel. We will do tens of thousands of hotels, and we will also do hundreds of thousands of hotels. Is this still a contradiction?"

Facing Shen Dapeng's rhetorical question, Wang Yuying couldn't achieve the same overwhelming self-confidence, and could only follow her inner heart and shook her head slightly, "Dapeng, I just said that the premise that the hotel will not lose money is that the real estate must be owned by the company."

"I've already said that I'm only responsible for imagining the future, and it's you, not me, who are actually going to do it! But I can give you the most timely suggestion, clearing the land in the contract between the company and the county. And some real estate, no longer develop Qingshu County, but enter the province and big cities instead!"

"The ecological park is the perfect first step. If the company can successfully develop the ecological park that is valued by the province, we can gain a firm foothold in the province and let the name of Daxue Hotel Management Group come into people's field of vision. As for the national hotel chains... as long as the funds are guaranteed, Xu Er plans it!"

"Dapeng, our foundation is in Qingshu County. Although the products of Pengyu Food and Pengying Technology Company have been sold to the whole country, but the foundation is not yet stable, I think it is not a good decision, especially for the county. Everyone is very optimistic about the appreciation of the undeveloped land in the village in the next few years, so don’t you think it’s a pity to sell it?”

Wang Yuying's worry is not wrong. The products produced by food factories and technology companies do have agents in many cities across the country, but they are far from reaching the planned coverage and popularity!

There is also undeveloped land in Qingshu County. Basically everyone is optimistic that the land will appreciate in a few years, especially Chengyu Real Estate controls the most easily developed land around Qingshu County. As long as it is developed steadily according to the scheduled plan, it will definitely be The profits beyond imagination, now that they want to sell, Zhou Chengmin is probably the first person in the company to object.